![]() In other words, the 2026 season will mark the start of a new era in college football. Technically, that would qualify as absorption on a grand scale under the Big 12 banner.īut effectively, it would amount to a merger - and the creation of a 22-team super-league that marginalizes the ACC, spans all four time zones, provides immense inventory for media partners, includes a slew of playoff hopefuls and is a version of the structure we laid out three years ago.Ĭan you clarify the media rights timing for these conferences? The Big Ten will complete its deal soon, followed by which entities? - thing, and keep this in mind as you read: New partnerships are typically consummated 12-15 months before the expiration date.Ģ023 summer: current Big Ten contracts expireĢ024 summer: current Pac-12 contracts expireĢ025 summer: current Big 12 contracts expireĢ025 fall: final season of Notre Dame/NBC contract 27 media market) and one other school for even numbers. (In this scenario, the outlook would be bleak for Oregon State and Washington State.)Īnd if you’re the Big 12 and all these schools are willing to join, then why not add San Diego State (access to Southern California, No. I’d argue that Arizona, ASU, Colorado and Utah, while better fits geographically, make less sense financially than the West Coast quartet. If all the Pac-12 schools are available, why would incoming commissioner Brett Yormark only take the Four Corners when the real value lies in the Oregon and Washington brands and the Bay Area media market? We disagree with the notion of modest Big 12 growth. ![]() And if they don’t, then joining the Big 12 to create a 20-team (or more) superconference is the best option. The Hotline doesn’t expect an incremental outcome.Įither the Pac-12 schools have a reason to stay together (i.e., a satisfactory media rights offer), or they don’t. Now, one more point about this Big 12 vs. Houston and San Diego State wouldn’t be a bad outcome for the conference. But if you’re Kliavkoff, that’s probably something worth exploring - at least until it isn’t. ![]() We have no idea and won’t begin to speculate on the contractual situations. Would Houston be subject to the same exit stipulations as the current members? The Cougars should be appealing to the Pac-12 because of their media market, fertile recruiting base and improving academic profile, and they don’t officially join the Big 12 until next summer. That wouldn’t necessarily be the case for Big 12 schools pondering a jump to the Pac-12. However, any Big 12 school that might be tempted to bolt could face daunting legal and financial hurdles.įor Texas and Oklahoma, the revenue guaranteed by membership in the SEC makes everything worthwhile.
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